Always willing to pay more

Ever had a client ask for something unreasonable? Like… “Can you get this done right now?”

Most businesses treat these rush requests like a burden. Smart businesses use them as a profit centre.

I’m saying your eyes should light up when a customer makes an unreasonable request like that. Because you get to counter it with an unreasonable price to match.

And oftentimes, they’re happy to pay it.

On a personal note, I am almost always willing to pay more for faster delivery or to be prioritized.

Here’s how to apply this. A sample price ladder:

• Triple speed = Triple price
• Double speed = Double price
• Standard speed = Standard price

Translate this to fit your business. Post it everywhere.

And the beauty of this… you’re not forcing anyone. You’re just telling them this is an option.

You’re just going along with their request, with the price to match of course.

Real world examples:

• Sign shop: Banner in 5 days = $300. 2 days = $450. Today = $600.
• Auto shop: Standard wait = $200. Next day = $300. Within 4 hours = $400.

Don’t apologize for these prices. Don’t hide them.

Put them on your website. On your offers. Some clients will always spend more for speed. You just have to let them.

With this, the profit math becomes simple:

If they want it faster, you make it pricier.

Worst case? They choose normal speed, and you make the same money.

Best case? They pay double for the exact same work you were gonna do anyway. You just do the work in a different order.

That’s a win.

Speed = more money.

Talk soon,

Eric