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Local SEO

The Biggest Scam on Google You've Never Noticed

Eric N. Gitau · 20 May 2025

You’ve used Google every day for years. But here’s a question:

When was the last time you clicked on page 2?

Most people never do… and that’s exactly how Google wants it.

Your business might be solid. But if it’s sitting on page 2, chances are you’re losing clients every time someone hits “search.”

Here’s the thing: most businesses stuck on page 2, 3, 5, or even 7 aren’t bad. They’re just missing the signals Google needs to trust them. Some of it is:

  • local search intent,
  • SEO,
  • …and a bunch of technical stuff most people never even think about.

The vast majority of people never click past page 1.

Only the first few results get the clicks. So if your business isn’t showing up there?

Your competition is stealing your clients, even if they’re not better than you. Just because they show up first.

This is something I’d recommend every business look into.

But of course, easier said than done. Getting businesses into the top 3 is exactly what we do.

In the meantime, give some thought to how big a difference it would make for your business… if you were the first business people saw when they looked you up.

Want help with this?

Get into Google’s top 3: see how we do it, or call / WhatsApp 0753 972 675.

We only take one business per city & industry.

Call or WhatsApp to check if your spot is still open.