you really need to do this

Hi,

It’s Eric,

I can’t stress this one enough.

If you run a local business, you NEED to be using Google Ads.

There is no local business in the world that would be hurt by using Google Ads. Every local business in existence would benefit from it.

Every.

Single.

One.

But,

If you’re using it, you need to know what you’re doing.

Because every time I log into a new client’s Google Ads account I see that they’re using the dreaded “Performance Max” campaign.

And almost every time it’s performing miserably. Just terrible results all round.

I get why anyone would choose it. You log in to Google Ads and you see that option. Of course you’re gonna choose it… because you want maximum perrrrfoooorrrmmmaaance.

Now, there is a time and place for a Performance Max campaign.

If you’re not experienced with Google Ads… this is not the time or the place.

So instead, just start with the basics. Go with Search. Test out some stuff.

Trust me on this one. Everything will work so much better.

Or ask us to handle it for you. Also a good option.

Talk soon,

Eric

P.S. I work with (mostly local) businesses that want to do better than they’re doing now. If that’s you, get in touch and let’s see if we’re a good match.