Know which ads make your phone ring
Most local customers call or WhatsApp. If your ads only count clicks, you can’t tell which keywords bring customers and which just cost money. We set up tracking for calls, WhatsApp chats and forms, so every decision is based on real leads.
Without tracking, you’re guessing
- Google optimises for clicks because it has no leads to learn from
- You can’t tell which keywords bring calls
- Good campaigns get cut and bad ones keep running
- Smart bidding has nothing real to learn from
What’s included
Calls from ads
Call assets set up so calls made straight from your ad are counted as leads.
Calls from your website
Taps on your phone number on the website tracked as conversions.
WhatsApp clicks
Taps on your WhatsApp button tracked, so chat leads are counted too.
Form leads
Form submissions tracked with a thank-you step, so nothing is counted twice.
Google Analytics 4
GA4 connected to Google Ads, so you see the full picture in one place.
Plain-English report
Leads by campaign and keyword, and what each one cost.
Four simple steps
Check
We look at what’s being tracked now and what’s missing.
Set up
Calls, WhatsApp, forms and GA4, tested one by one.
Verify
We test every action ourselves before relying on the numbers.
Use it
Budget moves to the keywords and ads that bring leads.
All we need from you
- Access to Google Ads and your website (or your developer)
- A rough idea of how many calls you get now
That’s it. We handle the rest.
Questions
Do I need a new phone number?
No. We track calls from your ads and taps on your number on the website, so you keep the number customers already know.
Can you track WhatsApp?
Yes. We track taps on your WhatsApp buttons. The chat itself stays private between you and the customer.
I already have ads running. Is this still useful?
Very. It’s often the first thing we fix, because it tells us what to keep and what to cut.
Part of Google Ads
Call & WhatsApp tracking is one piece of our Google Ads service for businesses in Nairobi, from Westlands and Kilimani to Dagoretti. Related:
We only take one business per city & industry.
Call or WhatsApp to check if your spot is still open.