Google Search campaigns that bring calls
Search ads show up when someone types exactly what you sell. That’s why they work so well for local businesses. The catch: run them loosely and you pay for people who were never going to buy. We build tight campaigns around the searches that turn into customers.
Where search budgets go to waste
- Broad keywords matching unrelated searches
- No negative keywords, so “free”, “jobs” and “DIY” searches eat the budget
- Ads showing far outside the area you serve
- One ad group for everything, with one generic ad
- Every click sent to the homepage
What’s included
Keyword research
The searches your customers actually use, with the buying ones separated from the browsing ones.
Negative keywords
A growing list of searches we block, so you stop paying for the wrong clicks.
Local targeting
Ads shown only where you can serve customers, and at the hours you can pick up the phone.
Ad copy & assets
Clear ads with your offer, plus call, location and sitelink assets.
Landing pages
Each ad sends people to the page that matches what they searched for.
Weekly management
Search terms checked, bids and budgets adjusted, new ads tested.
Four simple steps
Plan
Keywords, budget, areas and the goal: calls, WhatsApp chats or forms.
Build
Campaigns, ads, assets and tracking set up before anything goes live.
Launch & learn
The first weeks are about cutting waste and finding what converts.
Grow
Move budget to what works and expand once costs are under control.
All we need from you
- Access to your Google Ads account (or we help you create one)
- Your ad budget, paid directly to Google
That’s it. We handle the rest.
What’s the minimum budget?
There’s no fixed minimum. It depends on how competitive your searches are. We’ll suggest a starting budget after looking at your keywords and area.
Why Search and not Performance Max?
Search gives you control over exactly which searches you pay for, and clear results. Performance Max can come later, once tracking and the basics are working.
Who owns the account?
You do. You pay Google directly, and you can see everything we do.
Part of Google Ads
Google Search campaigns is one piece of our Google Ads service for businesses in Nairobi, from Westlands and Kilimani to Dagoretti. Related:
We only take one business per city & industry.
Call or WhatsApp to check if your spot is still open.