Retargeting · Nairobi

Retargeting: follow up with people who almost called

Most people don’t buy the first time they see you. They visit your website, watch a video or open your profile, then get distracted. Retargeting keeps showing them useful reasons to choose you, cheaply, until they’re ready.

The problem

Warm leads you’re losing

  • Website visitors who leave and never come back
  • People who watched your video but didn’t message
  • Enquiries that went quiet
  • All your budget spent on strangers, none on warm leads
What we do

What’s included

Meta pixel & events

Set up on your website so we know who visited and what they looked at.

Warm audiences

Website visitors, video viewers, profile visitors and people who opened chats.

Proof ads

Reviews, before-and-afters and results that build trust.

Offer reminders

A clear nudge to call or WhatsApp now.

Frequency control

Enough to stay in mind, capped so it never gets annoying.

Exclusions

People who already became customers stop seeing the ads.

How it works

Four simple steps

01

Track

Pixel and events installed and tested.

02

Build audiences

Groups of warm people based on what they did.

03

Create the trail

A sequence of tips, proof and offers.

04

Measure

Leads from retargeting tracked separately, so you see what it adds.

All we need from you

  • Access to your website (or your developer) to install the pixel
  • Reviews and examples of your work we can use

That’s it. We handle the rest.

Will retargeting annoy people?

Done well, people see helpful content and reminders from a business they already looked at, at a sensible frequency.

How much traffic do I need?

Enough people to build an audience. If your site gets few visitors, we pair retargeting with ads that bring new people in.

Does it work with Google Ads too?

Yes. People who click your Google ads and leave can be followed up on Facebook and Instagram.

Part of Meta Ads

Retargeting ads is one piece of our Meta Ads service for businesses in Nairobi, from Westlands and Kilimani to Dagoretti. Related:

We only take one business per city & industry.

Call or WhatsApp to check if your spot is still open.