No one cares. Really.

Hi,

It’s Eric.

Was talking to a business owner yesterday. We covered something you’ll find interesting too.

We were going over his sales presentation. Seeing if there’s any room for improvement.

So we get to the end and he asked me the big question: “So, what do you think?”

That’s when I had to tell him in a semi-diplomatic way: “yeah… it kinda sucks. But we’ll make it wayyy better!”

Don’t get me wrong.

The presentation was beautiful. Well organized. Intricate. Covered alllll the bases.

But there’s one major problem that EVERY biz owner faces.

No one cares about our stuff nearly as much as we care about our stuff.

WE care about how the sausage is made. We care how much work we put in. We care about the effort we go through. All the steps we DON’T skip.

A sales presentation should ALWAYS and ONLY be focused on proving that our thing works.

Forget the details. No one cares about the details. We only care about the results.

Best to double check your sales presentation and keep this in mind.

Talk soon,

Eric

P.S. Think about the problem you’re solving, then tailor your whole presentation to that. If you wanna see if your sales presentation can be improved to get you more sales… get in touch and let’s see if we’re a good match.