the biggest Scam

A few days ago, I realized something.

Thought it over. Did the math. Triple-checked the numbers.

I’m now sure of it.

Traditional advertising is one of the biggest scams still running. By far.

Newspaper ads, billboards, television advertising…

And no one is talking about it!

Here’s a great example:

For around $7 million, you get a 30-second slot in the Super Bowl commercial break.

They say you reach 100 million people.

Let’s assume for a second that these people are absolutely glued to their televisions.

No bathroom breaks. No talking during commercials.

Everyone sitting at the edge of their seats.

Realistic? Not at all. But let’s roll with it…

That works out to about a $70 CPM (cost per thousand people reached).

You and I both know they’re not even close to really reaching 100 million people, so the real cost is much higher.

Now, guess what you’d pay to run your ad on Meta (Facebook/Instagram)?

To a local audience of people who could actually become customers.

People who are actively paying attention to their phones.

The CPM would be…

…drumroll please…

Somewhere around $5–$15.

We reach the right people for a fraction of what traditional advertising costs.

And here’s the best part:

Just simple, effective targeting that gets results.

Reaching the right people again… and again… and again.

Old-school ads are ridiculously expensive compared to the newer and better options available today.

So here are my two top tips:

If you’re running traditional ads, consider moving some of that budget to smarter, more measurable advertising.
If you’re not running ads yet, take online marketing seriously. It’s worth every shilling when done right.

P.S. Don’t get me wrong. If you have an unlimited budget, traditional advertising is great!

The biggest brands spend billions on marketing. They’ll do fine either way.

But if you’re like me (and my clients), you want to get the most bang for your advertising buck.

Want help with this?