you make this mistake

If you run a business I can almost guarantee you’re making this mistake. And it’s the main reason for losing customers to competitors when they would have been better off doing business with you.

Look at any field of business and you’ll quickly see that they ALL say roughly the same things. Does any of this sound familiar?

• we care about our customers
• we give great service
• we’ve been in business for XX years
• quality is important to us
• we have great prices

Spin a globe, point at a country, travel there, and within 10 minutes you’ll find multiple businesses saying variants of those things.

Why?

Because the competition says it. And you actually DO a great job for clients. So why not say it?

The main reason why not is…

…because your competition says the EXACT SAME THING!

And the customer is left confused. Because they have no idea who actually gives great service and who is lying to them.

The solution is having a USP. A Unique Selling Proposition. A message that makes you stand out and that you can drive home in your marketing. Something your competitor is NOT saying, and something that makes it clear to your customer that YOU are the one to do the job for them.

Easier said than done, obviously. It’s one of the first things we work on with clients.

In the meantime, give some thought to what YOU could say that your competition is NOT saying. This can make a MASSIVE difference in your business.

Talk soon,

Eric